BBVA is a Spanish bank with more than 80 million customers in over 25 countries, and more than 170 years of experience. 

Now, it wanted to launch its brand in Italy and Germany as a fully digital bank.

So, how do you define a bank so solid with such a history, that’s also so dynamic and new for these markets? By presenting it as it is, a solid bank with the flow of a digital bank. In other words: a digital bank bank.